Why not tell your story with a bottle collar promotion and increase sales and brand awareness? A creative bottle collar can dress your product in a way that will make it outstanding and interesting. We would love to hear your ideas. They can talk about your brand, stimulate engagement with your customers or talk about a product specific message.
Unique designs and variable coding adds flexibility to your marketing, offering a way to record traceability through our inline inkjet printing, which is perfect for competitions. The facility to ‘cone’ the bottle collars can save considerable time in production when applied to the bottles. Whatever you decide, they are guaranteed to catch the eye.
Here is how we developed a recent bottle collar project for Drink Zeo.
Zeo Project February 2016
We were asked to produce a sample bottle collar that would demonstrate an activity on their new and bigger format 750ml bottle. They specifically asked us to utilise the space between the logo and the flavour ensuring that the flavour information was clearly visible. The collar needed to be easy to apply during production and less likely to become damaged on and off shelf.
Stage 1 of the FC Cartons solution:
Our team suggested coned collars as this format is easier to add to the bottle during the production process.
This process will minimise the cost yet maximise the speed of application.
The effectiveness and visual impact the collar will have in displaying the key message of Low-Sugar content will also be improved.
- First Design Produced as per brief from Zeo:
The first batch of sample bottle collars were produced to demonstrate the proposal and we agreed the design in principle and the quantities that would be needed. Other options for future promotions were discussed, however, it was decided that ‘low sugar’ would be the key message for this campaign.
Stage 2 of the FC Cartons solution:
- Design Enhancement:
After consultation with the team at Zeo, they felt that they wanted to display more of their unique bottle shape and so a new and improved design was produced to accommodate this.
The bottle collar depth was halved and a new sample was produced to show how the finished product would look. The revised version showed more of the bottle and it was more in harmony with the bottle shape and existing brand personality.
- A refined PDF proof of the artwork and production samples are signed off by Zeo.
- Bottle collar produced and sent direct to the production facility on deadline.
- Finished samples and a quantity of bottle collars were sent direct to Zeo for national trade press and marketing purposes.
This is what our client at Zeo had to say:
“FC Cartons had a real understanding on how to deliver this project, they were prompt, organised and helpful and I would look forward to working with them again in the future. We have seen a tremendous uplift in sales since we have executed these neck collars”
Angela Paul
Trade Marketing Manager
